In addition to a steak restaurant named for Binion, the property has M.Y. “We continue to add amenities, we’ve continued to add entertainment and obviously we’re the home of the World Series of Poker,” he said. Gregorec said the property is “all about the gambler and we make it right for the gambler like they did day one.” It made sense to be center Strip in Las Vegas.” This is now our 10th Horseshoe (property), and it’s a very strong brand, legendary, iconic and this is where it all started. “It started back 70-some years ago and we’ve reunited the World Series of Poker with Horseshoe. “This is a very exciting day as we bring Horseshoe back to center Strip in Las Vegas,” Jason Gregorec, senior vice president and general manager of Horseshoe, said in an exclusive interview with the Review-Journal. and Clark County officials.Īlthough Caesars announced in December that the 2,812-room Bally’s property on the Strip was to be renamed, Friday’s celebration was an official coming-out party that included appearances by Jack Binion, the son of Horseshoe brand originator Benny Binion, high-stakes gambler James “ Mattress Mack” McIngvale, Poker Hall of Fame inductee Doyle Brunson and Clark County Commission Chairman Jim Gibson. The iconic Horseshoe brand made a triumphant return to Las Vegas on Friday, landing on the Strip with a ceremony that drew gambling royalty, executives from parent company Caesars Entertainment Inc. (Erik Verduzco / Las Vegas Review-Journal)

Anthony Carano, left, president and chief operating officer of Caesars Entertainment, and Jason Gregorec, senior vice president of Horseshoe Las Vegas, participate during the grand opening celebration at Horseshoe Las Vegas hotel-casino, formerly Bally's, on the Strip, in Las Vegas, Friday, March 24, 2023.

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